Lifetime Brands Streamlined Warehouse-to-Sales Communication Using Joyned

Lifetime Brands is the leading provider of kitchenware, tableware and homeware, supplying major UK retailers with trusted brands like KitchenAid, MasterClass, and La Cafetière. In their own words, “every household in the UK has at least one of our products.”

Known for product innovation and retail partnerships, the business spans office-based, marketing, and warehouse operations in the UK.

However, as the company has grown, so too has the complexity of keeping the organisation connected. So, when their previous communication tool, Workplace from Meta, was retired, the team faced an urgent need for something better.

Lifetime Brands implemented Joyned as a replacement for Workplace from Meta – prioritising accessibility, mobile functionality, and ease of onboarding. Here’s what Joyned made possible for Lifetime Brands:

• QR Code Onboarding: QR codes were placed in onboarding packs and printed throughout warehouses, allowing instant access for new starters.
• Gradual Team Rollout: Though the rollout initially lacked power users, adoption gained momentum once real-life use cases emerged organically.
• Cross-Team Ownership: Managed jointly by HR and Marketing which lead company-wide adoption from a content and engagement angle.
• Structural Learning: Instead of rigid channel architecture, teams evolved their use of Joyned based on day-to-day needs – from operational groups to social and recognition channels.

Within the first six months of deployment, Joyned became an essential part of daily operations across departments. Here’s what that looked like:

Rapid and Engaged Onboarding

Following a structured switch-off from Meta Workplace, the Lifetime Brands team reached near-total sign-up within 24 hours – a sign of strong interest and accessible onboarding.

But adoption wasn’t just fast; it was meaningful. Teams began forming their own workflows organically, with marketing updates, warehouse alerts, and daily team check-ins all moving seamlessly into Joyned.

Collaboration Notably Improved

Sales and warehouse collaboration also notably improved. Processes that once involved shared email inboxes or physical trips across the warehouse were now handled via mobile messages. Non-desk teams, who previously had no dedicated way to stay in the loop, could then scan QR codes posted around the site to connect instantly with the wider team.

Building Company Culture

“The marketing team now posts project updates directly in Joyned, which saves us from mass emails. It’s becoming the go-to place for good news.” – Trish, Marketing Lead at Lifetime Brands

Beyond logistics, Joyned is helping Lifetime Brands build a connected company culture. Employees started using Joyned’s “Open News” channel to share positive updates, company milestones, and product wins – all without relying on mass emails. While encouraging more employees to post remains an ongoing focus, the shift from passive reading to active contribution is already taking root.

The most unexpected benefit? Community.

What began as a practical solution to a platform shutdown became something more meaningful for Lifetime Brands. As teams began using Joyned to coordinate daily plans, share updates, and stay connected on the go, a stronger sense of community began to emerge.

When Lifetime Brands told us that Joyned had sparked real connections between colleagues who rarely crossed paths, it was a powerful reminder of why we created the app. Behind every message sent is a moment of belonging, and it’s in these moments that culture and community is truly built and strengthened.