There’s something quietly powerful about a leader speaking directly to their team. Not through a press release or a second-hand summary. But in their own words. With their own tone. With regularity.
And yet, this is so often missing in large organisations.
We’ve seen this first-hand at Joyned. Our platform is used by hundreds of teams in thousands of groups across a multitude of organisation types, including churches, events, charities, and companies. It enables safer, more open communication at scale. But while teams use it well to speak to each other, leaders often miss the opportunity to speak with their people.
They forget that communication is not just an admin task. It’s a leadership one.
Community Needs Direction
Joyned isn't just about increasing productivity (which it does brilliantly), it is about building community. Community is the fabric of an organisation; it increases engagement and decreases churn.
Community is people pulling in the same direction, with a shared purpose. And it’s the leaders who need to set that direction. Not once. Not in long-winded statements. But regularly. Clearly. Simply.
This kind of communication creates culture. And Joyned gives leaders the perfect place to do it, right on people’s phones, in the groups they’re already part of.
The Leaders Who Use Joyned Well
We’ve seen it across our customer base: the organisations with the highest adoption are usually the ones where leadership uses Joyned, not just approves it.
They don’t just sign off the app and leave it to the ops team. They post weekly updates. They share short videos. They celebrate wins. They repeat the mission, not just at away days, but every week in 60 seconds.
Sometimes it’s a message written by someone else and posted on their behalf (Joyned has that feature). Sometimes it’s pre-scheduled. But always, it’s regular.
And it works.
The Impact of Consistency
Consistent leadership communication does more than just inform. It builds trust. It connects people. It makes the mission feel real, not theoretical.
It also makes adoption smoother. When leaders are present on the platform, everyone else follows. Volunteers, staff, teammembers want to hear from their leaders. So when leaders use Joyned, others will too. You’re not forcing a new tool on people. You’re leading by example.
What It Looks Like in Practice
Text posts work. Photos are even better. But if you want to go one step further...short videos are ideal. One to two minutes, once a week. That’s all it takes!
The Opportunity
Leader-led communication builds community. It builds culture. And it helps teams stay on course.
If you’re already using Joyned, make the most of it. If you’re a leader, ask yourself: when was the last time you posted something that helped your people feel part of the story?
Because when you speak, people listen. And when you speak regularly, people stay.
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